Media Buying & Ongoing Channel Management
Effective media buying isn’t just about launching ads. It’s about understanding where demand exists, how people engage across channels, and how paid and organic efforts support each other over time.
My approach to media buying has two parts, depending on what your business needs.
Paid media and organic marketing working together, not in silos.
Paid Media Buying
This is where I plan, buy, and optimize paid media using your advertising budget with a clear, performance-focused approach.
Channel planning and budget allocation
Campaign setup and ongoing optimization
Performance monitoring and adjustment
Clear communication around what’s working and why
What this includes
I manage paid media across channels such as:
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Google Ads and Microsoft Ads
High-intent keyword targeting
Local and service-based search strategy
Ongoing optimization focused on qualified leads, not just clicks
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Facebook & Instagram
LinkedIn (when appropriate)
Local audience targeting and retargeting
Creative testing aligned to business goals
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Support lead generation
Build awareness locally
Reinforce messaging across the funnel
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Local digital publications
Sponsored placements
Select print opportunities tied to community relevance
How Paid Media is Priced
Paid media buying is typically priced as a percentage of ad spend, aligned with the level of management, optimization, and oversight required.
There are no bundled packages or hidden markups , just clear alignment between investment and effort.
Organic Channel Management & Content (Optional)
In addition to paid media, some clients want support with ongoing organic presence and content particularly on social and email.
This work is handled separately from ad spend and is typically priced as a monthly service fee, based on scope.
Examples include:
Organic Social Media Management
Managing business social profiles
Creating and posting consistent, on-brand content
Helping maintain an active, credible presence
Supporting paid efforts with organic visibility
This is especially helpful for businesses that:
Don’t have time to manage social consistently
Want guidance on what to post and why
Need support but not a full in-house team
Email Marketing
Campaign planning and guidance
List segmentation and messaging recommendations
Email content creation (when needed)
Alignment with paid and organic efforts
Email is often overlooked, but when used thoughtfully, it can play a powerful role in lead nurturing and retention.
Why this approach works
My role is to:
Help you invest confidently in paid media
Ensure organic efforts support (not compete with) that investment
Adjust strategy as performance and market conditions change
Keep everything grounded in what’s driving real business results
You’ll always know:
Where your budget is going
What each channel is contributing
What to continue, adjust, or stop
Paid and organic channels serve different purposes , but they’re most effective when they’re aligned.
